A Digital Asset Manager (DAM) is a powerful database that stores content and images in one secure location and provides for the ability to retrieve those assets and deliver them to anyone at any time. The Cool Springs Press DAM, designed specifically for authors, has creative and cutting edge features that assist in generating more income from content and deliver content with little effort.

Give New Life to Old Content

Old articles and stories are virtually worthless if they are stored in your desk drawers. Even files that are stored on your computer or DVD do not truly create additional income. They require quite a bit of effort to locate for a potential assignment and are certainly not available on your website for consumers to find. The Cool Spring Press DAM makes it easy to load content into our database and makes it more available to market.

Digital content is simply copied and pasted into a form and uploaded to the server. Then the author is asked a series of questions that will tag each article, image or video so it can be located quickly in the future. Those questions (which takes less than a minute to answer) include plant names, design terms, cultivars, and time of year if appropriate.

With this information tagged properly, all of your content will be optimized for Google, Yahoo, and other search engines and will allow you to update your website with your entire library of content. Further, you will have the opportunity to select certain content for our "auto update" features, which will auto feed to your Facebook page, your Twitter account, or your blog — saving you valuable time AND providing consistent communication to your fans and subscribers.

Are you interested our Digital Asset Manager? Contact Roger Waynick at rwaynick@coolspringspress.com.